Greenpeace Brand Refresh

Who runs the world? 

Somehow still millennial pink. Which is why Greenpeace will fancy pop culture to adjust the issue of climate change in a more light and digestable way; bridging the distance between the average person and climate change, and encouraging society to make changes to their lifestlye. 

Besides, no one wants to harm Drake’s Views. Right?


The Project

As part of my Branding Concepts course we were asked to refresh the brand of an existing climate change organization. I chose to take a millennial approach to the organization Greenpeace. Aiming to encourage the public to take action in climate change by engaging them on a topic they know—pop culture—in a lively uplifting way. 


Black BackgrounD


Colored Background