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GREENPEACE

Greenpeace Brand Refresh

Who runs the world? 

Somehow still millennial pink. Which is why Greenpeace will fancy pop culture to adjust the issue of climate change in a more light and digestable way; bridging the distance between the average person and climate change, and encouraging society to make changes to their lifestlye. 

Besides, no one wants to harm Drake’s Views. Right?

 
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The Project

As part of my Branding Concepts course we were asked to refresh the brand of an existing climate change organization. I chose to take a millennial approach to the organization Greenpeace. Aiming to encourage the public to take action in climate change by engaging them on a topic they know—pop culture—in a lively uplifting way. 

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Black BackgrounD

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Colored Background

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